That's the chant coming out of Seattle or, at least, it should be. Bing is officially the second most popular search engine in the US, overtaking Yahoo according to a recent report from BusinessWire. This is big news for Microsoft, which has been pushing Bing through multi-multi-multi-million dollar ad campaigns since, well... forever. Of course, Bing overtaking Yahoo is actually something of a mixed blessing because both engines have been serving up Bing results (which also serves up Google results) for some time now. Still, congrats are in order for Bing. Hopefully, this accomplishment will cause Microsoft to take more interest in search and dedicate more resources to to improving adCenter, which still lags way behind AdWords in terms of usability, options and technology. Even if it results in Bing trying to innovate on the search end, that would be good news for consumers and haters of monopolies. 

Remember, even though Bing leaves a lot to be desired when compared to Google in many ways, it's still the only thing standing between Google and a near perfect monopoly of the US search market. And if you think Google is scary now, imagine Google without competition. On second thought, don't. Despite this news, the future is still very bright for Google. Unless Microsoft really pushes ingenuity with Bing on the user and advertiser side, you may only have to wait a few years before Google wins out for real.

[BusinessWire via Lifehacker]