Ben Crane: My new favorite golfer
Golf has a lot of obstacles to becoming a really popular sport. It's expensive (greens fees, lessons, clubs), courses don't often exist outside of exclusive neighborhoods, the scoring is esoteric, the lingo is strange and, for the most part, the golfers themselves seem to all be moulded from the same boring, vanilla-beige plaster. Not only are they all white guys but they're all boring white guys.
Tiger Woods solved part of that issue for golf because the combination of being multi-racial and wildly talented made up for his boringness and broadened the viewing audience for golf. Then, um, he did some stuff and became somewhat less popular.
Since then, it's been tough to figure out who to root for in golf. I always rooted for Tiger myself but now I feel slimy for doing so. Nobody else seems anywhere near as talented and if nobody has a particularly great personality, then why root for a boring loser when you can root for a boring winner?
Enter Ben Crane.
Ben Crane is, apparently, the coolest, funniest dude in sports that I've never really heard of before. It seems that in the vacuum created by Tiger's fall from grace, Ben and his people have launched an initiative to gain some fans for him through the magic of a series of legitimately hilarious videos. Well, he earned at least one fan; I'll give you a hint, his name is my name. Also, I'm him.
Check out Ben's site or YouTube page and try not to fall in love with this guy. Sure, he only has three PGA wins to date and has never finished better than 9th in a major championship, but he's my new favorite player! Go Ben, if your golf skills don't take the world by storm then your viral marketing acumen surely will!
[BenCraneGolf.com via Reddit]









