Wpromote's SEO Audit Tool

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If anyone out there has an interest in Search Engine Optimization (SEO), please go check out Wpromote's new, free SEO audit tool. I'm really proud of all the people who helped create this tool and I hope that people will find it useful when trying to figure out where their websites stand in the eyes of the search engines. The tool has been honed for months but I know that the SEO team at Wpromote would welcome suggestions. If you have any ideas as to what could be added to the tool, feel free to post a comment here or to email Wpromote directly at contact@wpromote.com. Thanks!

Google Me & You: Taking Social Seriously

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With Google Me getting all the "buzz" recently (see what I did there?), I thought it might be a good idea to throw in my two cents regarding what this could mean for social marketing. If you get a moment, head over to Wpromote's search marketing blog and check out my new article called "Google Me & You: Taking Social Seriously." Thanks! [Wpromote]

Michael Block Gets High Score, Nexus One

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It's very self congratulatory, but please check out my victory on the Google Display Exam. Only I could get my phone stolen, be forced to buy a new one and then win a free one only one week later! I'm not sure if that makes me lucky, unlucky or whatever but it makes for a good blog post! Don't believe me? Read it for yourself!

Thanks to Wpromote for sending me to New York and to Google for the nifty prize! [Wpromote Blog]

Mothner Shines on Inc Online

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That basically rhymed... your welcome.

So, the man, the myth, the legend, Michael Mothner, a.k.a. "Big Boss Man," just made a bit of a splash on Inc.com with his article "8 Ways to Optimize Video Content for Search." If you wanted to learn some ways to give your videos some SEO firepower, this is the article for you! Go check it out and, if you want, link to it like I just did. If you do, there's an ice cream sandwich in it for you. Who doesn't love those?

You may be wondering why Mothner is nicknamed the "Big Boss Man" but is dressed like the "Macho Man" Randy Savage. It's a valid question but nobody but Mothner knows the answer. It's part of the reason that he's Captain of the Good Ship Wpromote. Respecognize. [Inc.com]

Foursquare? More like BOREsquare! Wow, that's bad even for me...

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For the past week or so, I've been trying to get into foursquare. It's a service sort of like Twitter that is based around checking in at different places (e.g. restaurants, bars, parks, etc.) and earning points and rankings for each one. You can also leave tips for other people ("If the special at Fritto Misto is the short rib raviolis, you have to try it!), see who's nearby and make friends but really, it's all about points and rankings. It's like competitive Twitter: all the bragging about where you've been but with none of the communication or cool links that just get in the way.

As a person in my line of work, I feel that it's important to try the the "hot, new fads" as they roll out. It's not that I felt any inherent need to let people know that I just checked in to Wpromote, it's just that I thought I'd look in to all the fuss about foursquare.

Thus far, my experience with foursquare has not been what I would call a success. What foursquare has taught me in the past week is that I spend a lot of time at work and home and little time elsewhere. The time that I do spend not working or homing is generally taken up by forgetting to check in on foursquare. I failed to check in at Medieval Times on Friday, I forgot to check in at Barnacles after football on Sunday and I couldn't be bothered to check in while I was at the driving range on Tuesday.

I think I've narrowed down the problem: it's either my heart or my mind: either my heart just really isn't into it or my mind is elsewhere when I should be checking in. You know, somewhere like too in the moment to pull out my phone and check in.

So, does that mean that foursquare is a bad idea? Not at all. I can totally understand why people get competitive about this sort of thing. After all, I may not be the President and CEO of Wpromote (that honor belongs to my good friend Michael Mothner) but I am the Mayor of Wpromote! So, if we ever have a big disagreement about company policy, does that mean that I outrank him? We'll have to wait and see. Maybe I'll snatch his parking spot and see how it all shakes out.

Still, competition alone hasn't been enough to get me jazzed on foursquare and I think I've only got about a month of sporadic in-checking left in me. Now that foursquare has added the ability to become a Barista at Starbucks, I can't see myself stomaching supporting this sort of behavior for much longer. Don't get me wrong, I respect the cross-promotional aspects of the move, I just hate that Starbucks' nomenclature is beginning to cross over into real life. If I ever have to use the word "tall" to describe anything other than buildings, mountain, basketball players or difficult "orders" I think I'm going to move to Scotland where that sort of nonsense doesn't fly. "Can I get a tall Macallan 12, two Splendas and a splash of non-dairy creamer?" Get ready to know what a caber feels like.

But I digress... The point is that after a week of using it, I don't think that foursquare is for me. It is unique, though, and I would recommend that anyone who is the kind of person who enjoys Twitter, updating their Facebook profile with consistency or meeting new people with similar interests give it a whirl for at least a week. Just don't try and take my mayorship of Wpromote; I'll have you in the stocks in the middle of town square before you can tweet about it!